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Aldi & their own brand products
A project we completed 2 years ago, which was not for Aldi we might add; sought consumers views on Jaffa Cakes, and the science that goes into their creation.
We felt compelled to say that it wasn’t nearly half as fun as the latest Aldi advert!
As part of a series of popular adverts, Aldi are promoting the quality and pricing of their own brand products, including tea, washing up liquid and fish fingers.
Extensive research goes into the development of a supermarket own brand, looking at texture, mouth feel, taste replication as well as the brand and packaging. It really is an art.
More of the adverts can be found at their website – and should you be looking to get a little more insight that is provided in this advert, give us a call 01484 437425.
More Aldi adverts can be found here: http://www.aldi.co.uk/uk/html/service/7232.htm