• A walk in City Park for the Ask Field Team over the weekend
• Customer Alignment drives development of new products and services...
• Ask lends a hand at The Co-operative Academy of Leeds Career Event
• Bad weather hits retail sales
• Makeup – it’s more than just a product
• Shopping – It should be more than a click!
• ‘Fair Data’ Mark Launched
• Ask Launches Ask Academy
• Ask Celebrates RAR Status
• Idiots Guide to Marketing – Think, Plan, Do
• The Fans Survey Results Are In
• New Online Profiling Tool Delivers Valuable Insight
• British Sausage Week
• The Rise in Text-based Communications
• Social Media Usage in Bradford, Calderdale and Kirklees
• Garden of Light & Oxjam
• UK Research Market Worth Over £3bn
• Why satisfaction? To find out what your customers really want & increase your bottom line!
• National Cupcake Week
• Census 2011
• Music Festival Season
• The Need For Social Housing
• HTAFC Supporters Survey Goes Live
• Yorkshire Day
• Ask & the Olympic Torch
• Bradford Dance
• Social Media – The Power & The Downfalls
• Olympics more than just sport, a Food & Drink Spectacular
• Personal Grooming Recession-Proof
• Young Tribes Defined
• The Importance of Breakfast
• Building New Homes
• Bradford City Park Launch Event
• The Importance of Good Customer Service
• Aldi & their own brand products
• Event - Knowledge Sandwich - The Creative & Media Studio School
• Ask Insight Announced as Official Research Partner to Huddersfield Town Football Club
• UK Consumer Expenditure 2011
• Developing New Products & Services in 2012
• Population and Households
• National School Meals Week
• Fifty Businesses Pledge Support for New Creative & Media Studio School
• Yorkshire Day!
• Insight Into The Change in Demographics
• Intelligent Insight, Informs...
• Event evaluation: Bradford Mela 2011
• Ask Insight leading the way in Research & Marketing trends
• Ask Provides Experience In Association With Jobcentre Plus
• Kirklees Studio School Opens New Doors For Creative Kids.
• Get Ahead With ASK
• Mystery Shopping - Solved!
• Instyler - In Boots!
• The Latest Research Reports
• Susan represents Ask Insight in the Kirklees Business News
• Cupcakes on a friday!
• Creative & Media Studio School - Consultation
• How to ... Research the Perfect Gift!
• Carefree consumers “will keep spending” in 2011
• Its official, Kirklees’ Studio School at the Netherall Learning Campus open...
• RESEARCH UPDATE: Christmas Shopping moves on-line for Consumer lifestyle purchases
• The hills of Huddersfield are alive with the sound of Music!
• 'Customer Alignment' use your Customers to identify your new products and services in 2013 ...
• Witnessing the Creativeness of Barnsley first hand.
• ask:insight - working a little Magic!
• Race for Life 2010
• ask:insight will be at Step Up Bradford this weekend!
• Calderdale launch 'Creative Calderdale' portal
• Barnsley Development Agency choose Ask Insight to undertake CDI research & mapping
• ask insight is commissioned to research and map Kirklees Creative & Digital sectors
• ask : insight goes to Bradford Mela 2010
• No time for doom and gloom, Britons just want to have fun
• Derby Council chooses ask: susankenyon after a 16 way pitch for BME Housing Research contract.
• ask goes back to College
• Big Freeze Results in a shift in Shopper Habits

ask: news

Find out what’s happening at Ask and in the industry by selecting one of our news stories.

'Customer Alignment' use your Customers to identify your new products and services in 2013 ...

 As a Research Agency, we are passionate about the use of consumer insight in the early stages of development of new products, services and brands before progressing to full manufacture and production. We are encouraged by the seemingly increasing number of Brand Managers and Creative Agencies seeking consumer insight before investment...

The true value of consumer insight is increasingly difficult to measure, but in uncertain times becomes more valuable and more instrumental in the creative process.

Consumer loyalty is key; research provides a useful process to engage consumers to ...

• Identify the need for new products and services
• Explore modification or innovation to existing products
• Understand consumer purchasing behaviours and preferences
• Understand consumer media buying habits
• Consumer feedback and preferences in relation to colours, finishes and materials and identifying key brand messages with which the target consumer can resonate with and feel a strong sense of belonging.
  

More often than not, consumer insight research is conducted through qualitative research ranging from focus groups, discussion groups to in-depth interviews with target audience groups. Consumers are pre-profiled, recruited then engaged in group discussion facilitated by an experienced moderator, supported by stimulus materials e.g. brand/design concepts, propositions, storyboards and prototypes.   

Creative’s using this approach gain many benefits …

• Intelligence - deeper insights into what their Consumers think, feel, want and need
• New ideas - the generation of Consumer led product ideas
• Confidence - access to valid Consumer Insight builds confidence in the creative process that follows

If you are a Creative and are interested in discussing how ASK Insight can add value to your creativity ... then contact us on 01484 437424