All of our Strategic Research has been used to inform and direct the development of Brands, New Products & Strategy. As quality-driven suppliers of Strategic Marketing & Research to Private businesses and Public sector organisations for many years, our off-the-shelf and bespoke research services have attracted many audiences. Please read our Case Studies below for more details about the work Ask Insight do.
Commissioned Ask Insight to undertake a series of Research Activities to support the development of their Cappuccino brand for UK FMCG Market entry. This involved the recruitment and hosting of a series of Focus Groups involving 88 target consumers â€“ a detailed discussion guide was prepared to support the delivery of these groups, each participant blind tasted three cappuccino brands. Participants were then asked to evaluate 18 brand concepts that had been prepared by the creative team with the objective of identifying which brand concept to progress to full brand identity.
Outcome: Consumer evidence to support UK FMCG category listing and 'own brand' production.
Ask Insight provides support to our Retail Consumer Benchmarking Programme & Product Tasting Sessions designed to support Consumer Product Category innovation and development. Each session has been professionally planned and expertly delivered. I have no hesitation in recommending them. D Rodgers; Enjoy Chocolate Ltd
Commissioned Ask Insight to conduct Consumer, Brand & Competitor Research to support the Market Entry of a new product. This work involved the development of a creative brief for London agency selection as well as detailed Brand / Product / Service Positioning Strategies.
Study areas included: Edinburgh, Leeds, London & Huddersfield.
Research Methods included: a series of in-depth one-to-one interviews with target consumers, target. Sample: 1,500 individuals.
Outcome: 458 targeted consumer completions. Now stocked in Waitrose throughout the UK.
Meetings were held and clear objectives agreed. Ask Insight listened to the brief, followed it and communicated well. All deadlines were met and all delivered within budget. The final report was excellent. I would both use Ask Insight again and recommend Ask to others. There was nothing they could have done better. Excellent experience - 9/10! David Farrar; Pro BioHealthcare
Commissioned Ask Insight to conduct a multi-location Brand Identity Consumer Insight & Competitor Positioning Research Project. A sample of 350 customers who shopped in the 23 Yorkshire Herbert Brown retail outlets were researched.
Locations included: Sunderland, Scunthorpe, Selby, Pontefract, Keighley, Bradford, Wakefield, Sheffield, Barnsley, Mexborough, Doncaster, Dewsbury, Newcastle, Leeds, Rochdale, Castleford, Hull & Middlesbrough.
A follow up project to evaluate 'Pre & Post TV Ad Tracking' was then was then commissioned to measure Brand Awareness in Leeds City Centre.
Many thanks for all your kind help and support. It has been enjoyable from my side also, and I am delighted with the work you have carried out. Your enthusiasm and interest in the project has been clear to all and I am sure it has added to the success. Well done and thanks again. Chris Brown; Herbert Brown
Commissioned Ask Insight through an intermediary to conduct a Nationwide Brand Hierarchy Field Research project, sample size 450+.
Locations included: Feltham, Coventry, Huddersfield, Halifax, Liverpool & Kilmarnock to explore Asda consumer use of Asda / Discounter stores and changes to their purchasing behaviours in respect of the recession.
Methods used: Face to Face Interviews, In-Depths and Focus Groups.
Commissioned Ask Insight to conduct an On-line Survey to understand Brand Perception & Purchasing behaviours with 250+ Equestrians who were known to have made a purchase in the 6 months prior to the survey. Research outputs were used to inform brand development, new product development, pricing and promotion strategies.
Commissioned Ask Insight to conduct an on-site (London) Real-time Research Project involving 7,000 event visitors â€“ capturing the 'total' individual visitor experience, using our unique on-line data capture tool. Research outputs used to direct and drive the PR Campaign for Ad:Tech London 2011.
For further information about the technology used, please read ask:intellivent.
Commissioned Ask Insight to conduct a neighbourhood multi-model research project involving 400+ members of the BME Community across Derby Council District using several languages supporting Housing Strategy development.
Economic Regeneration Markets Service commissioned Ask Insight to conduct a District Wide Stakeholder Study exploring the use of local markets, strengths and development areas. Sample groups include 'user' and 'non-user'; Market Traders, Students, and the North Kirklees Asian Community. This research underpins the Strategic Development of Kirklees Markets 2012. Sample size 410.
Ask Insight conducted a Stakeholder Research project on behalf of Huddersfield Open and Dewsbury Markets. The team followed the brief and produced a report which was comprehensive and informative. The team achieved a healthy level of response from both the public and traders indicating their understanding of the council's markets service.
The recommendations were appended to the council's markets strategy 2009-2014 for supporting future developments. The brainstorming session held with the team provided the opportunity to fully consider the implications and ensure the research had a practical application. The work undertaken demonstrated the value in commissioning a professional team to undertake much needed empirical research. David Wyles; Kirklees Council
Ask Insight was commissioned to conduct a series of Location Specific On-site Street Interviews in locations such as: Hartlepool (NHS Hartlepool) Middlesbrough (NHS Middlesbrough) Redcar and Cleveland (NHS Redcar and Cleveland) and Stockton-on-Tees (NHS Stockton-on-Tees). Sample size 535 completions.
Calderdale College commissioned Ask Insight to undertake their External Stakeholder Study in order to develop the 2010 College brand, service proposition and strategy.
The study sample included: Business Users, Business Non-Users, Local Resident Non-Users and School Leavers.
A multi method research methodology was used including, Quantitative, Qualitative, Face-to-Face interviews, Focus Group, Tele-Research and In-Depth Face-to-Face Interviews.
Iâ€™ve enjoyed working with you and we definitely made the right choice in working with Ask Insight. Michael Ainsworth; Calderdale College
As part of their on-going commitment to partnership building VAHT has commissioned Ask Insight to conduct an Annual Benchmarking Survey to measure external perceptions, strengths and development areas of the trust, with their stakeholders.
Key Stakeholders include: Councilors, Council Leaders/Officers, Construction companies, Seniors members of the Police, Education, Transport, Health, JCP/DWP, Media Partners, Other Housing Associations, Voluntary partners, Business Partners (companies/ Business Link, Chamber of Commerce) and Energy/Utilities suppliers.
This research project involves: 100 in-depth telephone interviews, quantitative and qualitative studies. Data input and analysis with production of final report and handover presentation to client.